Pop Mart holds the 2024 Supplier Quality Conference to jointly explore the innovative development path of trendy toys.

Recently, the Pop Mart Supplier Quality Conference was held in Beijing. Wang Ning, the Chairman and Founder of Pop Mart International Group, Si De, the Chief Operating Officer, Yuan Junjie, the President of the Supply Chain Center, and hundreds of representatives from partner companies attended the conference. Wang Ning shared his insights around the annual keyword "Strive Upward and Look Outward". 
Pop Mart also released the 2024 supplier white list on the spot and presented annual awards such as the "5S On-site Management Award" and the "Quality Progress Award", encouraging high-quality suppliers to join hands with Pop Mart to explore the path of high-quality development of trendy toys and jointly promote the global layout of China's trendy toy industry. 


"Look forward, look up, look out" 
Over the past 14 years of entrepreneurship, Pop Mart's growth has been inseparable from the strong support of its outstanding partners. At the conference, representatives from many domestic and overseas partners shared their growth experiences with Pop Mart along the way and expressed their intention to continue to work hand in hand with Pop Mart in the future and make continuous efforts on the road to globalization. 
"Business is the success of an individual, while enterprise is the success of a group. From day one, Pop Mart has aspired to be the success of a group rather than that of an individual," Wang Ning expressed his gratitude to the partners present and stated his hope to pursue long-termism together with outstanding partners, jointly revolutionizing the global consumers' perception of Chinese manufacturing, supporting and accompanying each other, and looking forward, outward and upward together. 
In the first half of this year, Pop Mart achieved a revenue of 4.56 billion yuan, a year-on-year increase of 62.0%, and an adjusted net profit of 1.02 billion yuan, a year-on-year increase of 90.1%. The core driving force behind the continuous growth in performance is the product. At its root, it is the constant pursuit of excellence and innovation in the manufacturing process that enables Pop Mart's products to continuously enhance their performance. 
"This is a long-distance race, not a sprint. Manufacturing is an industry that can solve many employment problems. Pop Mart and its related partners have created nearly 100,000 jobs and ensured the happy life of 100,000 families. We hope that in addition to bringing joy and beauty to everyone, we can also bring more social value," said Wang Ning. 


The Chief Operating Officer, Shi De, with the theme of "Looking Forward to the Pace of Globalization and Focusing on Multi-category Expansion", disclosed the current development status and plans of Pop Mart to the partners present. "In the future, the company's business will be centered on IP, and will be carried out around three core sectors: consumer goods, service experience, and digital entertainment. As the group's scale continues to expand, we will adhere to brand elevation and create products with better design and a stronger sense of quality." 
Build a 3A supply chain and continuously drive industry innovation 
Over the past two years, the supply chain of Pop Mart has become more agile, more adaptable and more localized. At the conference, Yuan Junjie, president of the Supply Chain Center, shared the theme around the 3A principles of the supply chain (agile, adaptable and aligned). 


In his view, agility means effectively seizing opportunities based on market responses, and continuously shortening production days and improving efficiency while ensuring quality; adaptability is more reflected in the management approach of enterprises; synergy refers to internal synergy and synergy with all relevant parties, hoping to achieve efficient synergy through open and transparent communication and gain true recognition from consumers and customers. 
All along, Pop Mart has made a lot of effective efforts around technological innovation, such as building an innovation materials gallery, empowering design with a strong supply chain; establishing a professional team dedicated to researching technological progress and innovation; and continuously increasing investment. By continuously building a 3A supply chain, Pop Mart's technological iteration speed has been constantly improving, and its commercial barriers have been continuously strengthened. 
The relevant person in charge of the Technology Department shared later that only by constantly iterating and innovating in technology and continuously seeking diversified development paths can the product's innovation capacity be sustained. 2024 is a year of plush, and after the adjustment in the first half of the year, the effect of plush products has been getting better and better. Many products, including MEGA 400%, have incorporated plush elements and received favorable market feedback. 


The person in charge of the Audit Department took "Shared Success" as the sharing theme and presented to the partners present a series of achievements made through the collaborative efforts of the Audit Department and suppliers. At the same time, he emphasized the importance of "sunshine cooperation". He stated that Pop Mart hopes to create a sunshine cooperation environment for everyone, protect high-quality partners, and supervise each other with partners to grow together and achieve even greater success. 
Strive for a higher standard and move towards the world better. 
During the process of globalization, enterprises will face more challenges due to different policies and compliance standards in various countries or regions. To better go global, professionals from associations such as the Technical Center of Guangzhou Customs, SGS, and ITS were also present to provide a large amount of professional interpretations, including analysis and interpretation of regional policies and related compliance standards in the field of collectible figurines, regulations and standards information related to collectible figurines and their derivative products, and interpretation of overseas compliance policies for derivatives, etc. 
Regarding overseas markets, Si De stated that the North American market is expected to experience rapid growth next year and become a new growth driver. By the end of this year, the number of stores in the North American market will rise to 20, and there will be more surprises in the European market in the future. Si De also said that the rapid development of globalization has brought more opportunities as well as new challenges to Pop Mart. "We hope to draw on the excellent experiences of different industries and work with our partners to promote leaps in quality, standards, automation and other aspects of the entire collectible toy industry." 
The continuous exploration of each link in the supply chain is aimed at providing consumers with more high-quality products. The relevant person in charge of the Quality Management Department also shared the "kill percentage" data comparison from 2023 to 2024, listed the quality problems that occurred during the production process, and announced the quality goals and improvement plans for 2025. The relevant person in charge of the Customer Rights Department comprehensively fed back the after-sales rate performance of each category from the perspective of user voices and expounded the improvement direction of after-sales service for the new products of key products. 
The goal of this series of sharing is to align quality standards comprehensively with partners, clarify the consensus and expectations of both parties regarding product quality, and ensure quality control throughout the entire process from raw material procurement to finished product delivery, in order to enhance the overall quality level of the supply chain and lay a solid foundation for long-term and stable cooperation in the future. 
The relevant person in charge of the Quality Management Department emphasized, "We hope to contribute to the healthy and sustainable development of the industry by promoting the establishment of a comprehensive, advanced and forward-looking standard system through rigorous scientific research and the accumulation of practical experience." 
The successful holding of this supplier quality conference has further deepened the consensus between Pop Mart and its partners, and consolidated the belief of mutual growth and win-win cooperation. In the future, Pop Mart will also continue to promote the innovation of craftsmanship and quality improvement of trendy toys, build a high-quality global supply chain service system, and bring more joy and beauty to consumers.

From Xinhua News